WorkMagic, the leader in incrementality based measurement, analyzed spend and incrementality tests across 100+ DTC and omnichannel brands to understand how Axon by AppLovin performs. If you're spending on Axon or thinking of testing the channel, this is a must-read.
In the report you’ll learn
Axon’s incremental impact vs. attributed performance
Cross-channel comparisons for key metrics
The omnichannel halo effect quantified
New vs. returning customer breakdowns
Case studies from True Classic and immi